West to East

Eastern Europe is perceived as the right place for offshoring/nearshoring and outsourcing, or as a new emerging market for consumption. But many cases have demonstrated that the impact of local culture was not taken into account in the implementation strategies, directly resulting in reduced profitability figures.

The Eastern European business arena is particularly challenging, since the structures and cultures of many companies based here have evolved naturally, without intentional design, which can also be said of the local markets in which they operate.

The wrong interpretation of Eastern European customers’ behavior by foreign market entrants, as well as a lack of understanding and experience within local companies, regarding the international business environment, has lead to many cases of severe underperformance in cross-border expansion projects.

We are supporting our customers in establishing their offshoring/nearshoring and outsourcing strategies, in managing and developing their local operations as well as in generating strategic marketing concepts.

For this reason, we accompany our clients through the entire process, starting with in depth opportunities analysis and ending with the implementation of the chosen strategy.

With extensive knowledge about and with the support of native managers from the area, we can tackle, without anxiety, the intercultural, operational management and customer-behavior issues.